Category

Social Media

Social Media Agency

Social Media Growth Hacking

By | Design, Graphic Design, Social Media
Social Media Agency

Social Media Management (Growth Hacking)

Lincoln Collective is a social media agency, in Cape Town. We offer social media management and various other services.

The face of social media management has changed and everyone is jumping on the social media bandwagon. How can you use these social media management opportunities to grow your business quickly?

Growth hacking is a new term, refers to a person whose job is to rapidly grow and engage the user base of a start-up business. Their target is rapid exponential user base growth – every strategy they implement is to produce growth.

If your social media manager is doing their job well, they should be hacking into your online growth in the form of followers. Followers generate leads, leads generate profit. Here are a few growth hacking tips to up your user base and engage them.

Social Media Management

The best social media management consultant Cape Town has to offer will tell you that the best growth hack is competitions. Competitions engage users, they funnel them to your product, they give users incentives to like and want your product.

Competitions are great growth hack tools. As they can be run at any time of the year, they are diverse and engaging. “Sharing competitions,” says one social media agency Cape Town has on offer, “is a great way to use your user’s follower base to increase your own.”

What sort of competitions can you run?

The most popular for new business is called the ‘distribution hack’. The idea is to give away your product or partner with another company to give away one of their products in conjunction with yours. The competition should be aimed at generating likes on your social media pages. Or a landing page where you can mine user data.

Another great competition campaign can revolve around a holiday or company milestone. 12 days till Christmas? Milk those twelve days with great deals, discounts, and product giveaways, holidays are the eggnog of the marketing world. Did your company’s Twitter page just get 2000 followers? Share the good news and your appreciation of your followers by giving them the opportunity to win free things.

The best social media marketing seems to always come with a consolation prize. Announce your winner, but also thank other followers with a discount code. Still confused or want somebody to manage your social media? Have a look at our portfolio or contact us.

Facebook WooCommerce Integration

How to Use Facebook for WooCommerce Integration

By | Social Media, Web Design
Facebook WooCommerce Integration

How to Use Facebook for WooCommerce Integration

Integrating Facebook store and WooCommerce is possible and will allow you to reach a much wider target audience.
It is also very simple to do this, in the blog post we will show you how.

Introduction

Before going into detail, you need to know that the extension requires the WooCommerce version 2.6.14 and WordPress versions 3.0 and above.

If you have a WordPress site and Woocommerce installed then what you need is to follow these steps:

  1. Install Facebook for WooCommerce
  2. Go to your WordPress Admin Dashboard
  3. Go to: WooCommerce → Settings → Integrations
  4. Choose Facebook for WooCommerce
  5. Get Started

Installation

This plugin is developed by Facebook and is available for free download.
You can install Facebook for WooCommerce like any other regular WordPress plugin.

  1. Navigate to – wp-admin→ Plugins→ Add new
  2. Upload and Activate the plugin

Integration

Now, you are done with the installation. Now, let’s start with the integration. In order to do that navigate to:

  1. Wp-admin → WooCommerce→ Settings
  2. Click on the choose a Facebook Page option and select a page from the drop-down. After selecting your page, click on the next button.
  3. Now, you have to choose the option import product and click the Finish button.

How am I impacted, as a company?

Most companies will be affected if you have an traffic from European countries you will have to comply with the new GDPR. Both personal data and sensitive personal data are covered by GDPR. Personal data, a complex category of information, broadly means a piece of information that can be used to identify a person. This can be a name, address, IP address… you name it. Sensitive personal data encompasses genetic data, information about religious and political views, sexual orientation, and more.

Still confused or need help creating your website. Have a look at our portfolio or contact us.
You can check out the blog for more related posts.

Instagram Algorithm

The New Instagram Algorithm

By | Design, Social Media

The constant changes to the Instagram algorithm that we don’t ask for, used to be regularly announced on the Instagram blog but now they are just put in a hard to find folder somewhere in their help center. But enough about that, let’s have a look at the changes and how to still stay relevant on Instagram.

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Facebook Advertising

Facebook Advertising Basics

By | Design, Social Media
Facebook Advertising

Facebook Advertising Basics

This article is a brief overview of the basics of Facebook advertising, it is a good way to advertise for many companies. It can even benefit the company with minimal investment. Facebook is one of the better platforms to advertise on because of the higher ROI (Interaction rate) than other platforms.

Types of Facebook Adverts

Facebook offers 10 campaign objectives based on what you want your ad to accomplish and with each, there are various advert formats. Below is a list of the various types of Facebook campaigns to align with business goals.

  • Application Installs
  • Brand Awareness
  • Conversion
  • Engagement
  • Lead generation
  • Reach
  • Product catalog sales
  • Store visits
  • Traffic
  • Video Views

Facebook advert Guidelines

 

Photo Facebook Adverts

  • Facebook ad spec: One image plus text.
  • Facebook advert image sizes: 1200 x 628 pixels
  • Text limit: 90 characters
  • Headline text limit: 25 characters

The other constraint with Facebook advertising is that the overlay on the image has to cover less than 20 percent of the image, you can check our image using this tool.

Video Facebook Adverts

  • Facebook ad specs: One video plus text
  • Facebook ad image sizes (thumbnail): Minimum width 600 pixels; match length to video aspect ratio
  • Text limit: 90 characters
  • Headline text limit: 25 characters
  • Facebook ad dimensions: Video aspect ratio of 16:9 (full landscape) or 1:1 (square)
  • Maximum video length: 120 minutes

Slideshow Facebook adverts

  • Facebook ad specs: A video automatically created from up to 10 still images
  • Campaign types: All except post engagement and product catalog sales
  • Facebook ad image sizes: 1280 x 720 pixels
  • Text limit: 90 characters

Facebook Carousel adverts

  • Facebook ad specs: Up to 10 photos or videos plus text
  • Facebook ad image sizes: 600 x 600 pixels
  • Text limit: 90 characters
  • Headline text limit: 40 characters (for images) or 25 characters (for video)
  • Maximum video length: Two minutes combined

Facebook Collection adverts

  • Facebook ad specs: A mobile-only ad format that showcases multiple products or features
  • Facebook ad image sizes: 1200 x 628 pixels
  • Facebook ad dimensions: Video aspect ratio of 16:9 (full landscape) or 1:1 (square)
  • Headline text limit: 25 characters
  • Maximum video length: 120 minutes

Facebook Canvas adverts

  • Facebook ad specs: An immersive ad format incorporating text, up to 20 photos, and video
  • Campaign types: Brand awareness, conversions, engagement
  • Facebook ad size: Fullscreen
  • Facebook ad image sizes: 66 x 882 pixels (header); 1080 x 1920 pixels (full-screen image)
  • Text limit: 500-character text bock

Facebook Lead adverts

  • Facebook ad specs: A pre-filled lead form that makes it easy to connect people with your business
  • Campaign types: Lead generation
  • Facebook ad image sizes: 1200 x 628 pixels
  • Headline text limit: 45 characters
  • Button text limit: 25 characters

Still confused or want somebody to create posts for your companies social media? Have a look at our portfolio or contact us.