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Facebook Advertising Basics

By February 25, 2018February 1st, 2024No Comments
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Facebook Advertising Basics

This article is a brief overview of the basics of Facebook advertising, it is a good way to advertise for many companies. It can even benefit the company with minimal investment. Facebook is one of the better platforms to advertise on because of the higher ROI (Interaction rate) than other platforms.

Types of Facebook Adverts

Facebook offers 10 campaign objectives based on what you want your ad to accomplish and with each, there are various advert formats. Below is a list of the various types of Facebook campaigns to align with business goals.

  • Application Installs
  • Brand Awareness
  • Conversion
  • Engagement
  • Lead generation
  • Reach
  • Product catalogue sales
  • Store visits
  • Traffic
  • Video Views

Facebook advert Guidelines

 

Photo Facebook Adverts

  • Facebook ad spec: One image plus text.
  • Facebook advert image sizes: 1200 x 628 pixels
  • Text limit: 90 characters
  • Headline text limit: 25 characters

The other constraint with Facebook advertising is that the overlay on the image has to cover less than 20 percent of the image.

Video Facebook Adverts

  • Facebook ad specs: One video plus text
  • Facebook ad image sizes (thumbnail): Minimum width 600 pixels; match length to video aspect ratio
  • Text limit: 90 characters
  • Headline text limit: 25 characters
  • Facebook ad dimensions: Video aspect ratio of 16:9 (full landscape) or 1:1 (square)
  • Maximum video length: 120 minutes

Slideshow Facebook adverts

  • Facebook ad specs: A video automatically created from up to 10 still images
  • Campaign types: All except post engagement and product catalog sales
  • Facebook ad image sizes: 1280 x 720 pixels
  • Text limit: 90 characters

Facebook Carousel adverts

  • Facebook ad specs: Up to 10 photos or videos plus text
  • Facebook ad image sizes: 600 x 600 pixels
  • Text limit: 90 characters
  • Headline text limit: 40 characters (for images) or 25 characters (for video)
  • Maximum video length: Two minutes combined

Facebook Collection adverts

  • Facebook ad specs: A mobile-only ad format that showcases multiple products or features
  • Facebook ad image sizes: 1200 x 628 pixels
  • Facebook ad dimensions: Video aspect ratio of 16:9 (full landscape) or 1:1 (square)
  • Headline text limit: 25 characters
  • Maximum video length: 120 minutes

Facebook Canvas adverts

  • Facebook ad specs: An immersive ad format incorporating text, up to 20 photos, and video
  • Campaign types: Brand awareness, conversions, engagement
  • Facebook ad size: Fullscreen
  • Facebook ad image sizes: 66 x 882 pixels (header); 1080 x 1920 pixels (full-screen image)
  • Text limit: 500-character text bock

Facebook Lead adverts

  • Facebook ad specs: A pre-filled lead form that makes it easy to connect people with your business
  • Campaign types: Lead generation
  • Facebook ad image sizes: 1200 x 628 pixels
  • Headline text limit: 45 characters
  • Button text limit: 25 characters

Still confused or want somebody to create posts for your companies social media? Have a look at our portfolio or contact us.

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