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Design

e-commerce

E-commerce – WordPress (Woo-commerce) Vs Shopify

By | Design, Web and Tec
e-commerce

WordPress (Woocommerce) Vs Shopify

So you want to build an e-commerce store, but don’t know which platform to choose. In this blog post, I will discuss the difference between Shopify and WordPress. There are so many options but these are two of the best.

The main differences between Shopify and WordPress

The main difference between these two is that Shopify is an online tool/service, whereas WordPress is a stand-alone software that you need to install yourself.

In order to use Shopify, all you have to do is go to Shopify.com and sign up for an account. Once done, you only need to go through a quick setup, and your e-commerce store is up and running.

To use WordPress as your e-commerce platform, on the other hand, requires a lot more steps:

  1. First, you need to buy a domain and a web hosting account where you can have the default version of WordPress installed.
  2. You need to pick a theme (design) for your website, plus a handful of plugins to take care of things like SEO, social media integration and whatnots.
  3. After that, you need a plugin like WooCommerce to provide you with all the e-commerce features (those are not built into WordPress out the gate).
  4. Finally, you need to go through the configuration process of your e-commerce store (the store details, payment gateway integrations, products, and etc.). Those can take a while of its own too.

And last but not least, with Shopify, you also get support, which means that should you ever encounter any trouble with the platform, you can simply contact the support team, and they will (likely) solve it. That been said the support with Shopify is not far and you will encounter many problems when developing a site on Shopify. With WordPress, there’s no support but there is just so much information out there, you don’t need direct support often.

Shopify

  • An all-in-one e-commerce solution/tool. It allows you to build a functional e-commerce store from scratch, without a designer’s or developer’s help.
  • No coding skills required to use Shopify.
  • It’s a paid tool – from $9 to $179 per month.
  • It allows you to sell whatever you wish (goods, services, products both digital and physical, as well as dropshipping).
  • Use it offline and online (you can use it as your online store, but also use something called Point of Sale with Shopify, which is their system for retail stores that allows you to integrate your on-location store with your setup in Shopify).
  • More than 100 online store designs to choose from (some of them paid).
  • Every new site gets a custom subdomain for free. For example something lie: YOURSTORE.shopify.com.
  • There’s 24/7 support.

WordPress with WooCommerce

  • An all-in-one website software. It allows you to build any kind of website, provided that you can handle the slightly technical setup – involving installing the software itself, installing plugins, installing a theme, and then installing an e-commerce plugin to handle the store operations.
    Some website building skills required. Depending on the customizations that you want to perform, you might need coding or design skills as well.
  • The WordPress software is free. But in order to use it, you need to sign up for a web host and buy a domain name. When all put together, you can get started with WordPress for about $5 / month.
  • Great content management features.
  • Thousands of themes/designs to choose from, both free and paid.
  • Exceptional extension possibilities through plugins.
  • No direct support, but a very helpful support community.

Reasons to use Shopify over WordPress:

a) Use it if you don’t have any kind of website and you want to launch a quality e-commerce store fast.
b) Use it if you don’t have any design, coding, or website building skills, and you don’t want to hire anybody to set an e-commerce store for you.
c) Use it if you want to integrate your online store with your offline on-location store.
d) Use it if you need a great e-commerce platform with access to customer support.

Reasons to use WordPress over Shopify:

a) The cost of the Platform per a month is much less if you have an understanding of HTML and CSS you can Setup yourself.
b) You need a robust solution that involves custom themes and code. It is very difficult to find a Shopify developer (A good one, especially in South Africa)
c) Running Costs are low.
d) Blogging is the main focus.

Quite simply, if you already have a WordPress website running then it’s always going to be quicker and cheaper to just add an e-commerce component to that website instead of building something new. On the other hand, if you don’t have a website yet, then it’s quicker and easier to go the other route and launch an e-commerce store with a specialized platform like Shopify.

If you need help designing/developing a Shopify or WordPress Site, drop us a mail and we can help you decide on the best solution. At Lincoln Collective, we work with both Shopify and WordPress(Woocommerce), you can view our portfolio here.

Corporate Identity

Corporate Identity

By | Design, Web and Tec

A logo is not your brand, neither is it your identity. Logo design, Identity design, and branding all have different roles but together they create a perceived image for an organisation. Logos are not just there to look pretty, they serve multiple functions. A logo makes you stand out from the competition.

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Logo design

Logo Design

By | Design, Web and Tec

A logo is not your brand, neither is it your identity. Logo design, Identity design, and branding all have different roles but together they create a perceived image for an organisation. Logos are not just there to look pretty, they serve multiple functions. A logo makes you stand out from the competition.

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Web design Trends for 2018

By | Design, Web and Tec

This blog post is about predicted trends in web design for 2018. 2017 saw many advancements, including the mobile usage finally overtaking desktop browsing. This means 2018 is going to have to fully utilize mobile functionality in ways we’ve never seen before while desktops must continue to evolve to stay relevant. With all that in mind, let’s take a look at some notable web design trends coming poised to take over in 2018.

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Instagram Algorithm

The New Instagram Algorithm

By | Design, Web and Tec

The constant changes to the Instagram algorithm that we don’t ask for, used to be regularly announced on the Instagram blog but now they are just put in a hard to find folder somewhere in their help center. But enough about that, let’s have a look at the changes and how to still stay relevant on Instagram.

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Facebook Advertising

Facebook Advertising Basics

By | Design, Web and Tec

Facebook Advertising Basics

This article is a brief overview of the basics of Facebook advertising, it is a good way to advertise for many companies. It can even benefit the company with minimal investment. Facebook is one of the better platforms to advertise on because of the higher ROI (Interaction rate) than other platforms.

Types of Facebook Adverts

Facebook offers 10 campaign objectives based on what you want your ad to accomplish and with each, there are various advert formats. Below is a list of the various types of Facebook campaigns to align with business goals.

  • Application Installs
  • Brand Awareness
  • Conversion
  • Engagement
  • Lead generation
  • Reach
  • Product catalog sales
  • Store visits
  • Traffic
  • Video Views

Facebook advert Guidelines

 

Photo Facebook Adverts

  • Facebook ad spec: One image plus text.
  • Facebook advert image sizes: 1200 x 628 pixels
  • Text limit: 90 characters
  • Headline text limit: 25 characters

The other constraint with Facebook advertising is that the overlay on the image has to cover less than 20 percent of the image, you can check our image using this tool.

Video Facebook Adverts

  • Facebook ad specs: One video plus text
  • Facebook ad image sizes (thumbnail): Minimum width 600 pixels; match length to video aspect ratio
  • Text limit: 90 characters
  • Headline text limit: 25 characters
  • Facebook ad dimensions: Video aspect ratio of 16:9 (full landscape) or 1:1 (square)
  • Maximum video length: 120 minutes

Slideshow Facebook adverts

  • Facebook ad specs: A video automatically created from up to 10 still images
  • Campaign types: All except post engagement and product catalog sales
  • Facebook ad image sizes: 1280 x 720 pixels
  • Text limit: 90 characters

Facebook Carousel adverts

  • Facebook ad specs: Up to 10 photos or videos plus text
  • Facebook ad image sizes: 600 x 600 pixels
  • Text limit: 90 characters
  • Headline text limit: 40 characters (for images) or 25 characters (for video)
  • Maximum video length: Two minutes combined

Facebook Collection adverts

  • Facebook ad specs: A mobile-only ad format that showcases multiple products or features
  • Facebook ad image sizes: 1200 x 628 pixels
  • Facebook ad dimensions: Video aspect ratio of 16:9 (full landscape) or 1:1 (square)
  • Headline text limit: 25 characters
  • Maximum video length: 120 minutes

Facebook Canvas adverts

  • Facebook ad specs: An immersive ad format incorporating text, up to 20 photos, and video
  • Campaign types: Brand awareness, conversions, engagement
  • Facebook ad size: Fullscreen
  • Facebook ad image sizes: 66 x 882 pixels (header); 1080 x 1920 pixels (full-screen image)
  • Text limit: 500-character text bock

Facebook Lead adverts

  • Facebook ad specs: A pre-filled lead form that makes it easy to connect people with your business
  • Campaign types: Lead generation
  • Facebook ad image sizes: 1200 x 628 pixels
  • Headline text limit: 45 characters
  • Button text limit: 25 characters

Still confused or want somebody to create posts for your companies social media? Have a look at our portfolio or contact us.