Social Media Management (Growth Hacking)
Lincoln Collective is a social media agency, in Cape Town. We offer social media management and various other services.
The face of social media management has changed and everyone is jumping on the social media bandwagon. How can you use these social media management opportunities to grow your business quickly?
Growth hacking is a new term, that refers to a person whose job is to rapidly grow and engage the user base of a start-up business. Their target is rapid exponential user base growth – every strategy they implement is to produce growth.
If your social media manager is doing their job well, they should be hacking into your online growth in the form of followers. Followers generate leads, leads generate profit. Here are a few growths hacking tips to up your user base and engage them.
Social Media Management
The best social media management consultant Cape Town has to offer will tell you that the best growth hack is competition. Competitions engage users, funnel them to your product, and they give users incentives to like and want your product.
Competitions are great growth hack tools. As they can be run at any time of the year, they are diverse and engaging. “Sharing competitions,” says one social media agency Cape Town has on offer, “is a great way to use your user’s follower base to increase your own.”
What sort of competitions can you run?
The most popular for new business is called the ‘distribution hack’. The idea is to give away your product or partner with another company to give away one of their products in conjunction with yours. The competition should be aimed at generating likes on your social media pages. Or a landing page where you can mine user data.
Another great competition campaign can revolve around a holiday or company milestone. 12 days till Christmas? Milk those twelve days with great deals, discounts, and product giveaways, holidays are the eggnog of the marketing world. Did your company’s Twitter page just get 2000 followers? Share the good news and your appreciation of your followers by giving them the opportunity to win free things.