Skip to main content
DesignGraphic Design

Basics of Instagram Advertising

By March 21, 2018June 13th, 2023No Comments
instgram advertising

The basics of Instagram Advertising

In this post, we will go over the basics of Instagram advertising and how it differs from advertising on Facebook and other Social Media platforms, what types of businesses should advertise on Instagram, how to target users and the format of Ads available.

How does advertising on Instagram work?

Instagram operate on a cost-per-click basis and which means that you only pay once the ad is clicked by a user. This advertising plan allows for keeping the costs down while aligning with the budget. The only downside to Instagram here is that the clicks are much more pricey than that of Google Adwords and Facebook advertising.

On the other hand, the platforms generate high engagement rates, therefore the click-through rates are much higher.

Who should advertise on Instagram?

Instagram is a great platform to advertise on, but you would have to do research into your target market to see if they are active on the platform. Instagram advertising can be used to showcase products, sell products and create brand awareness.

How do I target my users?

Similar to Facebook, when setting up your account, you are allowed to select certain demographics for targeting your adverts. Based on Instagram behavioural data, as well as Facebook demographics, you can really hone in on specifically who you want to reach. Target based on factors such as geography (all the way from country down to zip code), age, gender, profession, accounts that users follow or frequently engage with, and relevant hashtags. This provided your brand with exactly what it needs to tailor content based on what users’ interests are.

What kind of Ads formats are available on Instagram?

You can view information about the advert types here.

The easiest way to advertise on Instagram is to promote our posts on the app itself.  Worried about changes to the Instagram Algorithm, you can read more about that on many other blogs but here is a link to a simple article outlining the changes.

Still confused or want somebody to create a website. Have a look at our portfolio or contact us.

Recent Posts

Mobile First ApproachUX/UI
October 2, 2023

Balancing Mobile-First Approach: Considering the End User

In today's digital landscape, mobile devices have become an integral part of our lives. With the ever-increasing number of smartphone users, it's no surprise that businesses and designers often prioritize…
user researchUX/UIWeb Design
September 25, 2023

The Importance of User Research in Designing User-Centric Products

When embarking on a design project, designers must shift their focus from self-expression and creativity to solving users' problems and achieving business goals. To accomplish this, understanding the target audience…
moodboardsDesignUX/UIWeb Design
September 18, 2023

Unleashing Creativity: The Power of Moodboards in Design

Have you ever experienced the daunting task of starting a new design project? Or struggled to convey your design ideas to others who can't seem to visualize your vision? If…
Tutorials
September 14, 2023

Life as a Full-Time Freelancer

Life as a Full-Time Freelancer: Lessons from My Journey As I reflect on my journey as a full-time freelancer over the past couple of months, I can't help but share…
ShopifyTutorialsWeb Design
September 11, 2023

Shopify Store Setup Guide: From Idea to E-commerce Reality

Are you ready to turn your e-commerce dream into a reality? Shopify, one of the most powerful and user-friendly e-commerce platforms, makes it easier than ever to set up your…
Design Thinking ToolsTutorialsUX/UI
September 11, 2023

11 Best Design Thinking Tools and Software for Each Stage of the Process

Design Thinking has revolutionized the way we approach problem-solving and innovation. To maximize the potential of this powerful methodology, having the right tools and software at your disposal is essential.…
Start a project