Skip to main content

Illustration & Web Design // UX & UI // Graphic Design

Web/Graphic Design & Illustration

Web designer/developer, graphic designer and illustrator based in South Africa – working with local and international clients on various projects. My services are geared toward all brands/businesses, whether start-ups or well-established companies.

  • Graphic Design & Web Design
  • Illustration
  • UX & UI
  • Shopify /WordPress

Lincoln Collective believes in the philosophy of measuring twice and cutting once – I invest heavily in the planning and preparation processes so that the execution is flawless, and the end result is of the highest quality.




We can build a brand that communicates your uniqueness, your voice and your values in a way that is visually appealing.

Graphic Design

Graphic design services range from full corporate designs to simple logos, I have you covered!

Web Development

The development of websites using a content management system. These would be built on WordPress or Shopify, depending on the requirements.

Shopify Builds

Design and development of Shopify websites for e-commerce.

WordPress Builds

Design and development of WordPress websites for e-commerce or brochure sites.

Web Design

Website design for all sorts of brands from full e-commerce stores to simple brochure sites.


User experience design & user interface design for various web projects.


Illustrations for fine art and branding purposes. Influenced by modern tattoo culture & other art forms (printmaking, modern art & music).

Design & Development Blog

March 16, 2023

How to Setup WordPress

Welcome to this step-by-step tutorial on how to set up a WordPress site, written by a freelance WordPress developer with 7 years of experience under his belt. Before we begin,…
DesignGraphic Design
March 15, 2023

Copy before design

Brochure and flyer design can be a fun and exciting process for any marketing team. It's a chance to showcase your product or service and connect with your target audience.…
Web Design
March 14, 2023

Importance of Wireframing

The importance of Wireframing Wireframing is an essential part of the website design process, and for good reason. A wireframe is a visual representation of a website's structure and layout,…
Web Design
March 13, 2023

8 Productivity Tips for Developers

Developers and programmers have to deal with multiple tasks and tight deadlines, which can be overwhelming at times. In order to maximize productivity, it's important to have a strategy in…


Pull the Pin Agency

Head Web & Graphic Designer
Web and graphic design for various companies, and web development of Shopify/WordPress sites.


WordPress // Shopify Design & Developer
Working the 9 to 5 grind as a WordPress and Shopify designer & developer.

Lincoln Collective

Graphic & Web Designer // Shopify Developer 
Freelancing for over 7 years under the name Lincoln Collective. Mainly working on web and illustration projects.

The 80/20 Mindset (Old School Group)

Head Designer // Creative Director
I was contracted on a freelance basis to conceptualise and develop a brand identity.

Poison City Brewing

Freelance illustrator
Working with Unagency, packaging designs were created with illustrations for each bottle and promotional material.



1. Sharpening the Axe – Strategy

This is where I get to know who you are, and your audience and discover how to set you apart from your competitors. I define your key messages, plan your communication strategy and build your brand story.

2. Cutting a Wedge – Design

With the positioning and strategy defined I move on to explore a range of bold and contrasting creative concepts. The focus is on finding relevant, meaningful and creative ways to articulate what you want to say.

3. Development – The Chop

With the preferred concept chosen I begin to develop the finer details of the design and apply it across all deliverables. Finally, I deliver artwork that is ready for commercial use.

4. Launch

I manage all areas of design production and ensure the best final outcome. The project is launched into the real world and I stay in regular contact to gauge its success post-launch.


Mario's design skills are second to none, and they were able to create a modern, clean, and user-friendly website that perfectly aligned with our brand. They provided us with several design options to choose from, and we were impressed with the attention to detail in each design. Mario was patient with us as we made changes and worked diligently to ensure that every detail was perfect.

Wonky DonkeyBicycle Bags

Mario is as much of a consummate professional as he is an exceptional creative. His work ethic is impeccable, and he's an absolute asset to any team he's on. I've worked with him on two TEDxYouth conferences, where he's acted as creative director and head designer, and can confidently say that he's one of the best design professionals I've ever dealt with.

Nadja BesterTedx South Africa

Overall, we had a great experience working with Mario, and we highly recommend him to anyone looking for a talented and reliable graphic and web designer. His attention to detail, creativity, and technical skills are top-notch, and we couldn't be happier with the final result. We will definitely be using their services again in the future.

Matt WheelerRewear