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Illustration & Web Design // UX & UI // Graphic Design

Web/Graphic Design & Illustration

Web designer/developer, graphic designer and illustrator based in South Africa – working with local and international clients on various projects. My services are geared toward all brands/businesses, whether start-ups or well-established companies.

  • Graphic Design & Web Design
  • Illustration
  • UX & UI
  • Shopify /WordPress

Lincoln Collective believes in the philosophy of measuring twice and cutting once – I invest heavily in the planning and preparation processes so that the execution is flawless, and the end result is of the highest quality.




We can build a brand that communicates your uniqueness, your voice and your values in a way that is visually appealing.

Graphic Design

Graphic design services range from full corporate designs to simple logos, I have you covered!

Web Development

The development of websites using a content management system. These would be built on WordPress or Shopify, depending on the requirements.

Shopify Builds

Design and development of Shopify websites for e-commerce.

WordPress Builds

Design and development of WordPress websites for e-commerce or brochure sites.

Web Design

Website design for all sorts of brands from full e-commerce stores to simple brochure sites.


User experience design & user interface design for various web projects.


Illustrations for fine art and branding purposes. Influenced by modern tattoo culture & other art forms (printmaking, modern art & music).

Design & Development Blog

ShopifyWeb Design
October 27, 2022

10 Advantages of Shopify

Advantages of Shopify 1. Easy Setup Shopify offers a quick-to-launch platform for your online store, without the fuss over servers, development and support, when compared to other self-hosted platforms such…
Web Design
October 13, 2022

Internet Explorer Support

We usually get asked why we don't support Internet Explorer and the main reason behind this is that only 1.8% of internet users are IE users and it is very…
Importance of EcommerceShopifyWeb DesignWordpress
April 11, 2020

Importance of eCommerce

With the increasing need for eCommerce, every businessman is looking to have an online store where they can sell their range of products and services. There are so many benefits…
ArtGraphic DesignVisual ArtsWeb Design
April 9, 2020

Selling Your Work as Merchandise

Selling Your Work as Merchandise: How to Get Started There are many ways to make money as a designer and a creative professional. The internet certainly makes getting clients from…


Pull the Pin Agency

Head Web & Graphic Designer
Web and graphic design for various companies, and web development of Shopify/WordPress sites.


WordPress // Shopify Design & Developer
Working the 9 to 5 grind as a WordPress and Shopify designer & developer.

Lincoln Collective

Graphic & Web Designer // Shopify Developer 
Freelancing for over 7 years under the name Lincoln Collective. Mainly working on web and illustration projects.

The 80/20 Mindset (Old School Group)

Head Designer // Creative Director
I was contracted on a freelance basis to conceptualise and develop a brand identity.

Poison City Brewing

Freelance illustrator
Working with Unagency, packaging designs were created with illustrations for each bottle and promotional material.



1. Sharpening the Axe – Strategy

This is where I get to know who you are, and your audience and discover how to set you apart from your competitors. I define your key messages, plan your communication strategy and build your brand story.

2. Cutting a Wedge – Design

With the positioning and strategy defined I move on to explore a range of bold and contrasting creative concepts. The focus is on finding relevant, meaningful and creative ways to articulate what you want to say.

3. Development – The Chop

With the preferred concept chosen I begin to develop the finer details of the design and apply it across all deliverables. Finally, I deliver artwork that is ready for commercial use.

4. Launch

I manage all areas of design production and ensure the best final outcome. The project is launched into the real world and I stay in regular contact to gauge its success post-launch.