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Medusa Illustration

UX & UI //  Web Design // Graphic Design // Illustration

Crafting Exceptional Digital Experiences.

Based in South Africa, I am a versatile designer with expertise in UX/UI design, web design and development, and graphic design. With a global client base, I collaborate with both local and international clients on a diverse range of projects.

I pride myself on crafting designs that not only look beautiful but also deliver seamless user experiences and achieve business objectives. From designing intuitive interfaces to developing responsive websites, I bring a holistic approach to every project, ensuring that the final product meets the highest standards of usability and aesthetics.

Give Me Six Hours To Chop Down A Tree, And I Will Spend The First Four Sharpening The Axe.

– Abraham Lincoln



Design & Development Blog

June 5, 2023

Guidelines for Product Pages that Boost Sales?

Are you struggling to increase your online sales? One of the most critical components of online shopping is the product page. It plays a vital role in the extremely competitive…
WordPress ScreenWeb DesignWordpress
May 22, 2023

Why WordPress is Still a Massive Part of the Web

WordPress is Still a Massive Part of the Web WordPress, originally launched in 2003 as a blogging platform, has evolved into one of the most popular and powerful content management…
Shopify experts South AfricaShopifyWeb Design
May 20, 2023

Shopify Experts in South Africa: Unlocking E-commerce Success

Welcome to the world of Shopify, where entrepreneurs and businesses can turn their e-commerce dreams into reality. In South Africa, finding the right Shopify experts can make all the difference…
Graphic DesignUX/UIWeb Design
May 19, 2023

The Importance of Whitespace in Design

Whitespace, also known as negative space, is a critical element in design that is often overlooked. It is the area between design elements that allows the eye to rest and…


Pull the Pin Agency

Head UX/UI Lead & Graphic Designer
I provided user experience (UX) and user interface (UI) design services for multiple projects across different companies on a retainer basis. Additionally, I was responsible for WordPress and Shopify development and design tasks.

Lincoln Collective

UX/UI Designer // Graphic & Web Designer // Developer 
Freelancing as UX/UI specialist & designer/developer for over 7 years under the name Lincoln Collective.


WordPress // Shopify Design & Developer
I took on the role of WordPress development and design, which marked the beginning of my journey into learning UX/UI design.

The 80/20 Mindset (Old School Group)

Head Designer // Creative Director
I was contracted on a freelance basis to conceptualise and develop a brand identity.


1. Sharpening the Axe – Strategy

In this stage, I take the time to understand your brand, your audience, and your competitors. By defining your key messages and communication strategy, I develop a unique brand story that sets you apart from the rest.

2. Cutting a Wedge – Ideation

After the strategy phase, I explore a range of creative concepts that align with your brand’s goals and values. By utilizing contrasting and bold design elements, I aim to create a visual language that resonates with your target audience and helps articulate your brand message in a meaningful way.

3. The Chop – Development

Once we have agreed on a preferred concept, I begin to flesh out the design and apply it across all necessary deliverables. I ensure that the final design is refined to perfection, and ready for commercial use.

4. Mill – Launch

As your project comes to fruition, I manage all aspects of the design production to ensure the best possible outcome. I stay in touch with you post-launch to track the success of the project and make adjustments if necessary.


Mario's design skills are second to none, and they were able to create a modern, clean, and user-friendly website that perfectly aligned with our brand. They provided us with several design options to choose from, and we were impressed with the attention to detail in each design. Mario was patient with us as we made changes and worked diligently to ensure that every detail was perfect.

Wonky DonkeyBicycle Bags

Mario is as much of a consummate professional as he is an exceptional creative. His work ethic is impeccable, and he's an absolute asset to any team he's on. I've worked with him on two TEDxYouth conferences, where he's acted as creative director and head designer, and can confidently say that he's one of the best design professionals I've ever dealt with.

Nadja BesterTedx South Africa

Overall, we had a great experience working with Mario, and we highly recommend him to anyone looking for a talented and reliable graphic and web designer. His attention to detail, creativity, and technical skills are top-notch, and we couldn't be happier with the final result. We will definitely be using their services again in the future.

Matt WheelerRewear
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