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Lincoln Collective

UX & UI //  Web Design // Graphic Design // Illustration

Crafting Exceptional Digital Experiences.

Based in South Africa, I am a versatile designer with expertise in UX/UI design, web design and development, and graphic design. With a global client base, I collaborate with both local and international clients on a diverse range of projects.

I pride myself on crafting designs that not only look beautiful but also deliver seamless user experiences and achieve business objectives. From designing intuitive interfaces to developing responsive websites, I bring a holistic approach to every project, ensuring that the final product meets the highest standards of usability and aesthetics.

Abstract Pattern

Give Me Six Hours To Chop Down A Tree, And I Will Spend The First Four Sharpening The Axe.

– Abraham Lincoln



UX / UI Design

I craft intuitive and engaging user experiences. My approach combines creative design with practical functionality to create websites and apps that users love.

Web Design

From e-commerce stores to simple brochure sites, I design websites that serve a purpose.

Web Development

From e-commerce stores to simple brochure sites, I design and develop websites that serve a purpose. I work with platforms like WordPress and Shopify to deliver high-quality, responsive sites.

Graphic Design

My graphic design services cover everything from logos and marketing collateral to packaging and social media graphics. I aim to create visually compelling designs that align with your brand strategy.


My illustration services bring a unique and artistic touch to your projects, whether for fine art, packaging, or advertising.

Shopify Builds

Building an e-commerce store and want an easy-to-use system that integrates seamlessly? I specialise in creating robust Shopify stores that are visually appealing and functionally efficient.

WordPress Builds

WordPress is a versatile platform for various types of websites. Whether you need a blog, business site, or e-commerce store, I develop WordPress sites that are easy to manage and update.


Effective branding goes beyond just a logo. I develop comprehensive branding strategies that capture the essence of your business and resonate with your target audience.


Design & Development Blog

Digital ExperiencesShopifyWeb DesignWordpress
June 27, 2024

Lincoln Collective Design & Development Studio

Introduction In the digital age, a strong online presence is crucial for the success of small businesses and startups. At Lincoln Collective, we understand the unique challenges these businesses face…
UX/UIWeb Design
June 13, 2024

Top 5 Web Design Trends to Boost Your Online Presence in 2024

Introduction In the fast-evolving digital landscape, staying updated with the latest web design trends is crucial for maintaining a competitive edge. An up-to-date and visually appealing website can significantly enhance…
DesignGraphic Design
June 13, 2024

How to Effectively Rebrand Your Business: A Step-by-Step Guide

Introduction In the fast-paced world of business, maintaining a strong and relevant brand is crucial for success. Rebranding can breathe new life into your business, helping you stay competitive and…
DesignGraphic Design
June 12, 2024

The Importance of Typography in Design

Introduction Typography is a fundamental aspect of design that often goes unnoticed but plays a critical role in how a message is conveyed and perceived. From readability to brand identity,…


Third Space Africa

Lead UI Designer
I provided user interface (UI) design services for multiple projects across different companies on a retainer basis.

Pull the Pin Agency

Head UX/UI Lead & Graphic Designer
I provided user experience (UX) and user interface (UI) design services for multiple projects across different companies on a retainer basis. Additionally, I was responsible for WordPress and Shopify development and design tasks.

Lincoln Collective

UX/UI Designer // Graphic & Web Designer // Developer 
Freelancing as UX/UI specialist & designer/developer for over 7 years under the name Lincoln Collective.


WordPress // Shopify Design & Developer
I took on the role of WordPress development and design, which marked the beginning of my journey into learning UX/UI design.

The 80/20 Mindset (Old School Group)

Head Designer // Creative Director
I was contracted on a freelance basis to conceptualise and develop a brand identity.


1. Sharpening the Axe – Strategy

In this stage, I take the time to understand your brand, your audience, and your competitors. By defining your key messages and communication strategy, I develop a unique brand story that sets you apart from the rest.

2. Cutting a Wedge – Ideation

After the strategy phase, I explore a range of creative concepts that align with your brand’s goals and values. By utilising contrasting and bold design elements, I aim to create a visual language that resonates with your target audience and helps articulate your brand message in a meaningful way.

3. The Chop – Development

Once we have agreed on a preferred concept, I begin to flesh out the design and apply it across all necessary deliverables. I ensure that the final design is refined to perfection, and ready for commercial use.

4. Mill – Launch

As your project comes to fruition, I manage all aspects of the design production to ensure the best possible outcome. I stay in touch with you post-launch to track the success of the project and make adjustments if necessary.


Being an apparel brand, the aesthetics of my website was going to be of major importance. Mario was very organised and incredibly fast in making changes and getting back to me. He would offer insight on aesthetics and would tailor them to the examples that I had shown. Most importantly, Mario would take initiative when developing the website. If you are new to creating websites or if this is the first one for your business, it can be a daunting process. Mario made the whole experience stress free, with clear instruction and providing options/solutions if what I requested wasn’t compatible with Shopify’s platform. This resulted in an amazing looking website that functions incredibly smooth. In keeping with our apparel design process of blending aesthetics and function, Mario developed a website that clearly portrays our business ethos and was a pleasure to work with.

George WoottenFounder & CEO of THETA

Mario's design skills are second to none, and they were able to create a modern, clean, and user-friendly website that perfectly aligned with our brand. They provided us with several design options to choose from, and we were impressed with the attention to detail in each design. Mario was patient with us as we made changes and worked diligently to ensure that every detail was perfect.

Wonky DonkeyBicycle Bags

Mario is as much of a consummate professional as he is an exceptional creative. His work ethic is impeccable, and he's an absolute asset to any team he's on. I've worked with him on two TEDxYouth conferences, where he's acted as creative director and head designer, and can confidently say that he's one of the best design professionals I've ever dealt with.

Nadja BesterTedx South Africa

Overall, we had a great experience working with Mario, and we highly recommend him to anyone looking for a talented and reliable graphic and web designer. His attention to detail, creativity, and technical skills are top-notch, and we couldn't be happier with the final result. We will definitely be using their services again in the future.

Matt WheelerRewear
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