We fall somewhere between an art collective, independent web/graphic designer and illustrator. Our services are geared towards working with startups, small businesses and artists. We specialise in not specialising, with a diverse portfolio of work, brought together by a shared objective.
At Lincoln Collective, we believe in the philosophy of measuring twice and cutting once. We invest heavily in planning and preparation so that we execute flawlessly, and produce work of the highest quality.
Illustration // Graphic Design // Web Design
We offer a number of creative services including web development, graphic design and illustrations. We pride ourselves in building bespoke WordPress and Shopify websites, that will stand out.
Design & Development Blog
The 80/20 Mindset (Old School Group)
Head Designer // Creative Director, 2017
I was contracted on a freelance basis to conceptualise and develop a brand identity.
1. Sharpening the Axe – Strategy
This is where I get to know who you and your audience and discover how to set you apart from your competitors. I define your key messages, plan your communication strategy and build your brand story.
3. Development – The Chop
With the preferred concept chosen I begin to develop the finer details of the design and apply it across all deliverables.Finally I deliver artwork that is ready for commercial use.
2. Cutting a Wedge – Design
With the positioning and strategy defined I move onto exploring a range of bold and contrasting creative concepts. The focus is on finding relevant, meaningful and creative ways to articulate what you want to say.
I manage all areas of design production and ensure the best final outcome. The project is launched into the real world and I stay in regular contact to gauge it’s success post-launch.