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Digital Experiences

UX & UI //  Web Design // Graphic Design // Illustration

Crafting Exceptional Digital Experiences.

Based in South Africa, I am a versatile designer with expertise in UX/UI design, web design and development, and graphic design. With a global client base, I collaborate with both local and international clients on a diverse range of projects.

I pride myself on crafting designs that not only look beautiful but also deliver seamless user experiences and achieve business objectives. From designing intuitive interfaces to developing responsive websites, I bring a holistic approach to every project, ensuring that the final product meets the highest standards of usability and aesthetics.

Abstract Pattern

Give Me Six Hours To Chop Down A Tree, And I Will Spend The First Four Sharpening The Axe.

– Abraham Lincoln



UX / UI Design

User experience (UX) design & user interface (UI) design for various web projects.

Web Design

Website design for all sorts of brands from full e-commerce stores to simple brochure sites.

Web Development

The development of websites using a content management system. These would be built on WordPress or Shopify, depending on the requirements.

Graphic Design

Graphic design services range from full corporate designs to simple logos, I have you covered!


Illustrations for fine art and branding purposes. Influenced by modern tattoo culture & other art forms (printmaking, modern art & music).

Shopify Builds

Design and development of Shopify websites for e-commerce.

WordPress Builds

Design and development of WordPress websites for e-commerce or brochure sites.


We can build a brand that communicates your uniqueness, your voice and your values in a way that is visually appealing.

Design & Development Blog

April 17, 2024

Maximising Your Site’s Performance: Advanced Optimisation Techniques

Maximising Your Site’s Performance: Advanced Optimisation Techniques In the digital world, the performance of your website can significantly affect your user engagement and search engine optimisation (SEO). A swift and…
Graphic DesignShopifyWeb DesignWordpress
April 12, 2024

Crafting Digital Excellence: Your One-Stop Guide to Web Development and Design Services

Crafting Digital Excellence: Your One-Stop Guide to Web Development and Design Services In today's digital era, establishing a strong online presence is crucial for business success. Whether you’re launching an…
A creative freelance designer working on a projectTutorials
March 10, 2024

Becoming a Freelance Designer: Unlock Your Creative Freedom

Introduction The allure of becoming a freelance designer lies not just in the freedom to choose projects that spark your passion but also in the opportunity to shape your career…
Graphic Design
March 7, 2024

Lessons from My First Job: A Design & Development Bootcamp!

Ah, the nostalgia of the first job—where every challenge was a lesson, and every project felt like a design and development bootcamp! Let me take you down memory lane and…


Third Space Africa

Lead UI Designer
I provided user interface (UI) design services for multiple projects across different companies on a retainer basis.

Pull the Pin Agency

Head UX/UI Lead & Graphic Designer
I provided user experience (UX) and user interface (UI) design services for multiple projects across different companies on a retainer basis. Additionally, I was responsible for WordPress and Shopify development and design tasks.

Lincoln Collective

UX/UI Designer // Graphic & Web Designer // Developer 
Freelancing as UX/UI specialist & designer/developer for over 7 years under the name Lincoln Collective.


WordPress // Shopify Design & Developer
I took on the role of WordPress development and design, which marked the beginning of my journey into learning UX/UI design.

The 80/20 Mindset (Old School Group)

Head Designer // Creative Director
I was contracted on a freelance basis to conceptualise and develop a brand identity.


1. Sharpening the Axe – Strategy

In this stage, I take the time to understand your brand, your audience, and your competitors. By defining your key messages and communication strategy, I develop a unique brand story that sets you apart from the rest.

2. Cutting a Wedge – Ideation

After the strategy phase, I explore a range of creative concepts that align with your brand’s goals and values. By utilizing contrasting and bold design elements, I aim to create a visual language that resonates with your target audience and helps articulate your brand message in a meaningful way.

3. The Chop – Development

Once we have agreed on a preferred concept, I begin to flesh out the design and apply it across all necessary deliverables. I ensure that the final design is refined to perfection, and ready for commercial use.

4. Mill – Launch

As your project comes to fruition, I manage all aspects of the design production to ensure the best possible outcome. I stay in touch with you post-launch to track the success of the project and make adjustments if necessary.


Being an apparel brand, the aesthetics of my website was going to be of major importance. Mario was very organised and incredibly fast in making changes and getting back to me. He would offer insight on aesthetics and would tailor them to the examples that I had shown. Most importantly, Mario would take initiative when developing the website. If you are new to creating websites or if this is the first one for your business, it can be a daunting process. Mario made the whole experience stress free, with clear instruction and providing options/solutions if what I requested wasn’t compatible with Shopify’s platform. This resulted in an amazing looking website that functions incredibly smooth. In keeping with our apparel design process of blending aesthetics and function, Mario developed a website that clearly portrays our business ethos and was a pleasure to work with.

George WoottenFounder & CEO of THETA

Mario's design skills are second to none, and they were able to create a modern, clean, and user-friendly website that perfectly aligned with our brand. They provided us with several design options to choose from, and we were impressed with the attention to detail in each design. Mario was patient with us as we made changes and worked diligently to ensure that every detail was perfect.

Wonky DonkeyBicycle Bags

Mario is as much of a consummate professional as he is an exceptional creative. His work ethic is impeccable, and he's an absolute asset to any team he's on. I've worked with him on two TEDxYouth conferences, where he's acted as creative director and head designer, and can confidently say that he's one of the best design professionals I've ever dealt with.

Nadja BesterTedx South Africa

Overall, we had a great experience working with Mario, and we highly recommend him to anyone looking for a talented and reliable graphic and web designer. His attention to detail, creativity, and technical skills are top-notch, and we couldn't be happier with the final result. We will definitely be using their services again in the future.

Matt WheelerRewear
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