FutureMatch, a client seeking to drive user enquiries, approached us to create a website that would effectively convey their brand message and prompt users to sign up for a demo request. As per the client’s brand guideline, we utilized their existing brand assets for the website. Since the client had no previous website, we had to determine how to translate their brand guideline into a cohesive website design.
The primary objective of the website was to encourage users to sign up for the demo request. This involved users providing their information which would be stored in a database, allowing the client to subsequently contact them with demo details. Despite our recommendation to allow for a smoother user experience without additional steps, the client insisted on the current process for the demo request.
The design of the FutureMatch website is sleek and modern, with a clean and minimalistic layout that emphasizes the key messaging and call-to-action. The colour scheme of blue and white creates a professional and trustworthy vibe, aligning with the brand’s identity. The use of ample white space and clear typography enhances readability and user experience.
The homepage features a hero section with a concise and impactful headline that immediately communicates the value proposition of the brand. The call-to-action button “Get Started” stands out prominently, driving users to take action. The use of visuals, including a background image and an animated illustration, adds visual interest and helps to convey the brand’s message effectively.
The website’s navigation is simple and intuitive, with a fixed header that allows users to easily access different sections of the site. The “Features” and “Pricing” sections provide detailed information about the product, using a combination of concise text and engaging visuals to highlight the key features and benefits. The “Contact Us” section prominently displays a contact form, making it easy for users to reach out for inquiries.
Overall, the design of the FutureMatch website is visually appealing, and user-friendly, and effectively communicates the brand’s message and call to action. It provides a seamless experience for users to explore the product and take the desired action of signing up for a demo request.