Headless commerce is generating a lot of excitement, and for good reason. The benefits of unique shopping experiences and improved site speed are at the top of the list. But what about headless Shopify? Can brands transition their existing Shopify storefronts to a headless architecture? Is it practical?
In this post, we will cover the what, why, and how of headless Shopify, as well as the pros and cons of going headless with Shopify. We will also explore three ways Shopify stores can go headless and provide examples of headless Shopify stores that you will love. Lastly, we will answer some frequently asked questions about headless Shopify.
What is a headless e-commerce platform?
First, let’s start with a brief summary of what a headless e-commerce platform is. Headless commerce involves decoupling the front and back end of your storefront, allowing for more flexibility. Your existing e-commerce platform, such as Shopify, remains in place to handle backend functions, while the frontend layer, which powers the consumer-facing part of your site, is handled separately.
Going headless with Shopify means that your store’s frontend and backend are separate but connected through powerful APIs to deliver content as needed. This means that you no longer use Shopify’s frontend capabilities, such as themes and the theme editor. This may be a suitable option if you have outgrown Shopify’s theme limitations and are looking for more design flexibility and site performance as your business grows.
The Pros and Cons of Headless Shopify
The pros of going headless with Shopify are numerous. With a headless architecture, you have more control over content and design, allowing for greater customization and personalization options. Shopify’s native features and themes can be limiting when trying to provide a unique and responsive customer experience at scale, but going headless allows you to fully unleash your storefront’s design potential.
Another advantage of going headless is increased site speed. Studies have shown that faster sites lead to more sales, especially on mobile devices. By using a faster frontend delivery method, you can optimize site speed and provide a better user experience for your customers.
In addition, going headless with Shopify allows for better SEO with customizable URLs. URL structure is important for search engine optimization, and with a headless architecture, you have complete control over your URL structure, allowing you to optimize your SEO returns.
Before you start with headless Shopify, there are some things to consider. It’s important to thoroughly plan and strategize your transition to a headless architecture to ensure a smooth and successful migration. This may involve evaluating your current theme limitations, preparing for potential coding requirements, and understanding the impact on content management workflows.
In conclusion, headless Shopify can provide significant benefits for scaling brands, including increased content and design control, improved site speed, and better SEO. With careful planning and execution, transitioning to a headless architecture can be a practical and effective solution for enhancing your Shopify store’s performance and customization capabilities.