The project brief for the revamp of the Oi website required retaining the existing brand look and feel while creating a modern website that aligned with current design trends. The goal was to address the outdated design of the existing site and rebuild it from scratch. Initially, the plan was to use WordPress for the rebuild, but after the design phase was completed, the client ultimately opted for a Next.js build.
In terms of design, the website showcases a sleek and contemporary look, with a clean and intuitive user interface (UI) that enhances the overall user experience (UX). The use of modern design elements such as a responsive layout, bold typography, and ample white space creates a visually appealing and user-friendly interface. The incorporation of brand colours, imagery, and consistent visual elements throughout the site maintains a cohesive and recognizable brand identity.
The website’s navigation is user-friendly, with clear menu options and a well-organized layout that enables users to easily access the information they need. The use of engaging visuals, including high-quality images and videos, adds visual interest and helps to convey the brand’s message effectively.
The decision to opt for a Next.js build offers several advantages, including improved performance and faster page load times, resulting in a seamless and efficient user experience. The use of modern web technologies and coding practices ensures a responsive and mobile-friendly design, allowing users to access the website on various devices.
Overall, the design and development of the Oi website demonstrate careful consideration of UX/UI elements, resulting in a visually appealing, user-friendly, and modern website that aligns with current design trends while maintaining the brand’s identity.