The website was designed by me and developed at Pull the Pin. The design incorporated the design elements used in their social assets, creating a cohesive and visually appealing brand presence across different platforms. By incorporating these design elements into the website, we were able to enhance the visual appeal and overall aesthetics of the site.
One notable addition was the introduction of an extra colour to highlight one of their two services. This addition helped to differentiate the services and create a more dynamic visual experience for the users. Additionally, utilizing Next.js allowed for the website assets to change colour dynamically depending on the page, adding an interactive and engaging element to the overall design.
The incorporation of design elements from their social assets, the introduction of an additional colour, and the dynamic colour changes using Next.js have resulted in a visually appealing website that enhances the overall brand identity of The ECS Group. The website design now showcases a more cohesive and visually engaging brand presence that is sure to leave a lasting impression on users.
Prior to the commencement of the design phase, the client and the Pull the Pin (PTP) team reached a mutual agreement to proceed with Next.js as the chosen framework. This decision was made with the objective of creating a website with fewer design limitations and incorporating more animation elements.
Next.js, being an open-source framework, provides the team with the opportunity to build a website that loads quickly and stays updated, while also offering an intuitive content management system (CMS) for easy management of the site’s content. This choice of framework aligns with the goal of developing a website that is not only visually appealing but also efficient and user-friendly.