My branding services are designed to create a strong and memorable brand identity that sets you apart from your competitors. I start by conducting in-depth research to understand your business, your industry, and your target audience. Based on this research, I develop a brand strategy that defines your brand’s unique positioning, messaging, and visual elements.
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I then translate this brand strategy into a cohesive and visually appealing brand identity that reflects your business’s personality, values, and vision. This includes creating a logo, colour palette, typography, and other visual elements that form the foundation of your brand’s visual identity.
In addition to visual elements, I also focus on creating brand guidelines that provide clear instructions on how to use your brand assets consistently across all touchpoints, including your website, social media, marketing materials, and more. This ensures that your brand maintains a consistent and professional image across all platforms, building trust and recognition among your target audience.
My branding services are not limited to just the visual aspects of your brand. I also help you craft a compelling brand story and messaging that resonates with your audience and communicates your unique value proposition. This helps you create a strong emotional connection with your audience and build brand loyalty.
Process
1. Sharpening the Axe – Strategy
This is where I get to know who you are, and your audience and discover how to set you apart from your competitors. I define your key messages, plan your communication strategy and build your brand story.
2. Cutting a Wedge – Design
With the positioning and strategy defined I move on to explore a range of bold and contrasting creative concepts. The focus is on finding relevant, meaningful and creative ways to articulate what you want to say.
3. The Chop – Development
With the preferred concept chosen, I begin to develop the finer details of the design and apply it across all deliverables. Finally, I deliver artwork that is ready for commercial use.
4. Launch
I manage all areas of design production and ensure the best final outcome. The project is launched into the real world and I stay in regular contact to gauge its success post-launch.
