Straight Up Craft Alcohol
What We Did
Graphic Design // Illustration // Packaging Design
Straight Up is a premium limited edition Craft pre-mixed alcohol. Pre-mixed drinks are often viewed as cheap and for a lower income target market but straight up breaks this misconception with a premium blend of the best ingredients.
The range consists of various different mixer and alcohol blends:
- Jamaican Rum and Ginger Ale
- Bombay Gin and Dry Lemon
- Vodka and Lime Soda