“GIVE ME SIX HOURS TO CHOP DOWN A TREE AND I WILL SPEND THE FIRST FOUR SHARPENING THE AXE.”
– Abraham Lincoln
At Lincoln Collective, sharpening the axe is at the core of everything we do: in order to succeed at anything, you need to prepare. We spend time and energy on planning so that when we step up to the trunk and take our first swing, we know we’ll cut clean.
Integrated Creative Agency
Lincoln Collective is an integrated creative agency, run by a small group of digital nomads. We offer a variety of services including illustration, photography, web and graphic design, front-end development and brand strategy. The agency is based in Cape Town, South Africa but we have worked with clients from all over the world.
Our focus is on offering branding solutions to start-ups and helping the small business sector to grow. Lincoln Collective is rooted in the creative community and aims to support other creatives in the industry and give back when possible. We also sell stock images, illustrations, prints and various digital assets. These products can be purchased from our online store.
Illustration // Graphic Design // Web Design
We offer a number of creative services including web development, graphic design and illustrations. We pride ourselves in building bespoke WordPress and Shopify websites, that will stand out.
1. Sharpening the Axe – Strategy
This is where I get to know who you and your audience and discover how to set you apart from your competitors. I define your key messages, plan your communication strategy and build your brand story.
3. Development – The Chop
With the preferred concept chosen I begin to develop the finer details of the design and apply it across all deliverables.Finally I deliver artwork that is ready for commercial use.
2. Cutting a Wedge – Design
With the positioning and strategy defined I move onto exploring a range of bold and contrasting creative concepts. The focus is on finding relevant, meaningful and creative ways to articulate what you want to say.
I manage all areas of design production and ensure the best final outcome. The project is launched into the real world and I stay in regular contact to gauge it’s success post-launch.