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Web and Tec

e-commerce

E-commerce – WordPress (Woo-commerce) Vs Shopify

By | Design, Web and Tec
e-commerce

WordPress (Woocommerce) Vs Shopify

So you want to build an e-commerce store, but don’t know which platform to choose. In this blog post, I will discuss the difference between Shopify and WordPress. There are so many options but these are two of the best.

The main differences between Shopify and WordPress

The main difference between these two is that Shopify is an online tool/service, whereas WordPress is a stand-alone software that you need to install yourself.

In order to use Shopify, all you have to do is go to Shopify.com and sign up for an account. Once done, you only need to go through a quick setup, and your e-commerce store is up and running.

To use WordPress as your e-commerce platform, on the other hand, requires a lot more steps:

  1. First, you need to buy a domain and a web hosting account where you can have the default version of WordPress installed.
  2. You need to pick a theme (design) for your website, plus a handful of plugins to take care of things like SEO, social media integration and whatnots.
  3. After that, you need a plugin like WooCommerce to provide you with all the e-commerce features (those are not built into WordPress out the gate).
  4. Finally, you need to go through the configuration process of your e-commerce store (the store details, payment gateway integrations, products, and etc.). Those can take a while of its own too.

And last but not least, with Shopify, you also get support, which means that should you ever encounter any trouble with the platform, you can simply contact the support team, and they will (likely) solve it. That been said the support with Shopify is not far and you will encounter many problems when developing a site on Shopify. With WordPress, there’s no support but there is just so much information out there, you don’t need direct support often.

Shopify

  • An all-in-one e-commerce solution/tool. It allows you to build a functional e-commerce store from scratch, without a designer’s or developer’s help.
  • No coding skills required to use Shopify.
  • It’s a paid tool – from $9 to $179 per month.
  • It allows you to sell whatever you wish (goods, services, products both digital and physical, as well as dropshipping).
  • Use it offline and online (you can use it as your online store, but also use something called Point of Sale with Shopify, which is their system for retail stores that allows you to integrate your on-location store with your setup in Shopify).
  • More than 100 online store designs to choose from (some of them paid).
  • Every new site gets a custom subdomain for free. For example something lie: YOURSTORE.shopify.com.
  • There’s 24/7 support.

WordPress with WooCommerce

  • An all-in-one website software. It allows you to build any kind of website, provided that you can handle the slightly technical setup – involving installing the software itself, installing plugins, installing a theme, and then installing an e-commerce plugin to handle the store operations.
    Some website building skills required. Depending on the customizations that you want to perform, you might need coding or design skills as well.
  • The WordPress software is free. But in order to use it, you need to sign up for a web host and buy a domain name. When all put together, you can get started with WordPress for about $5 / month.
  • Great content management features.
  • Thousands of themes/designs to choose from, both free and paid.
  • Exceptional extension possibilities through plugins.
  • No direct support, but a very helpful support community.

Reasons to use Shopify over WordPress:

a) Use it if you don’t have any kind of website and you want to launch a quality e-commerce store fast.
b) Use it if you don’t have any design, coding, or website building skills, and you don’t want to hire anybody to set an e-commerce store for you.
c) Use it if you want to integrate your online store with your offline on-location store.
d) Use it if you need a great e-commerce platform with access to customer support.

Reasons to use WordPress over Shopify:

a) The cost of the Platform per a month is much less if you have an understanding of HTML and CSS you can Setup yourself.
b) You need a robust solution that involves custom themes and code. It is very difficult to find a Shopify developer (A good one, especially in South Africa)
c) Running Costs are low.
d) Blogging is the main focus.

Quite simply, if you already have a WordPress website running then it’s always going to be quicker and cheaper to just add an e-commerce component to that website instead of building something new. On the other hand, if you don’t have a website yet, then it’s quicker and easier to go the other route and launch an e-commerce store with a specialized platform like Shopify.

If you need help designing/developing a Shopify or WordPress Site, drop us a mail and we can help you decide on the best solution. At Lincoln Collective, we work with both Shopify and WordPress(Woocommerce), you can view our portfolio here.

Negative Effects of Redirect By IP Location

The Negative Effects of Redirect By IP Location

By | Web and Tec
Negative Effects of Redirect By IP Location

The Negative Effects of Redirect By IP Location

Redirecting by IP location can cause many problems, one of the main is that Bots will automatically get redirected to the US version of your site so this will be the only version that indexes on google. So the best option here would be not to have an auto-redirect as it does effect bots but it also results in a negative user experience.

Introduction

If using geolocation on your site is a must, there are some guidelines that should be followed.

  • You should always ask the user permission to use there location but not as the page loads. Asking the user on the homepage results in a poor user experience.
  • You should always request to access the location on a user gesture. Give the user a clear call to action or an indication that an operation will require access to their location. The user can then more easily associate the system prompt for access with the action just initiated.
  • There should always be a fall back if the user does not give permission to access location, for example there should be an international page.

The best option is to get rid of dynamic auto detection and redirection setting and let the people select the language/country that they would like to see. This way the search engine bots will be able to crawl and index all the languages/country pages too.

However, if you want to keep the detection and the redirection in place, you need to set it to treat the search engine bots differently from humans. Set it so that when it determines that a requester is a search engine, exempt it from any redirection, and give it a page it wants.

Do not switch the content on the pages to give different information to the search engine. If you do, it could become a cloaking method. All you want to do is to let a search engine see the page it requested without redirecting it to the specific language or country page.

Still confused or need help creating your website. Have a look at our portfolio or contact us.
You can check out the blog for more related posts.

How to Use Facebook for WooCommerce Integration

By | Web and Tec

How to Use Facebook for WooCommerce Integration

Integrating Facebook store and WooCommerce is possible and will allow you to reach a much wider target audience.
It is also very simple to do this, in the blog post we will show you how.

Introduction

Before going into detail, you need to know that the extension requires the WooCommerce version 2.6.14 and WordPress versions 3.0 and above.

If you have a WordPress site and Woocommerce installed then what you need is to follow these steps:

  1. Install Facebook for WooCommerce
  2. Go to your WordPress Admin Dashboard
  3. Go to: WooCommerce → Settings → Integrations
  4. Choose Facebook for WooCommerce
  5. Get Started

Installation

This plugin is developed by Facebook and is available for free download.
You can install Facebook for WooCommerce like any other regular WordPress plugin.

  1. Navigate to – wp-admin→ Plugins→ Add new
  2. Upload and Activate the plugin

Integration

Now, you are done with the installation. Now, let’s start with the integration. In order to do that navigate to:

  1. Wp-admin → WooCommerce→ Settings
  2. Click on the choose a Facebook Page option and select a page from the drop-down. After selecting your page, click on the next button.
  3. Now, you have to choose the option import product and click the Finish button.

How am I impacted, as a company?

Most companies will be affected if you have an traffic from European countries you will have to comply with the new GDPR. Both personal data and sensitive personal data are covered by GDPR. Personal data, a complex category of information, broadly means a piece of information that can be used to identify a person. This can be a name, address, IP address… you name it. Sensitive personal data encompasses genetic data, information about religious and political views, sexual orientation, and more.

Still confused or need help creating your website. Have a look at our portfolio or contact us.
You can check out the blog for more related posts.

General Data Protection Regulation (GDPR)

Guide to the General Data Protection Regulation (GDPR)

By | Web and Tec
General Data Protection Regulation (GDPR)

Guide to the General Data Protection Regulation (GDPR)

Europes data protection rules are going through some drastic changes. In order to keep up with the large amounts of data being created, the rules of how this data can be used in any manner.

Europes data protection rules are going through some drastic changes. In order to keep up with the large amounts of data being created, the rules of how this data can be used in any manner. These rules are due to be enforced from May 25, 2018. These rules have been mutually agreed on by the European General Data Protection Regulation(GDPR).

When GDPR starts to be enforced by data protection authorities it will alter how businesses and public sector organisations can handle the information of their customers. GDPR also boosts the rights of individuals and gives them more control over their information.

What is GDPR?

The GDPR is Europe’s new framework for data protection laws – it replaces the previous 1995 data protection directive, which current UK law is based upon.

The regulation is an essential step to strengthen citizens’ fundamental rights in the digital age and facilitate business by simplifying rules for companies in the digital single market. A single law will also do away with the current fragmentation and costly administrative burdens.

While GDPR applies across Europe, there is some flexibility for countries to change small parts of the rules to fit their own preferences. The government says its bill outlines some exemptions from GDPR. It claims these include added protections for journalists, scientific and historical researchers, and anti-doping agencies.

How am I impacted, as a company?

Most companies will be affected if you have an traffic from European countries you will have to comply with the new GDPR. Both personal data and sensitive personal data are covered by GDPR. Personal data, a complex category of information, broadly means a piece of information that can be used to identify a person. This can be a name, address, IP address… you name it. Sensitive personal data encompasses genetic data, information about religious and political views, sexual orientation, and more.

A basic overview of changes

In the full text of GDPR, there are many articles setting out the rights of individuals and obligations placed on organisations covered by the regulation. These include allowing people to have easier access to the data companies hold about them, a new fines regime and a clear responsibility for organisations to obtain the consent of people they collect information about.

Accountability and compliance

Companies covered by the GDPR will be more accountable for their handling of people personal information. This will include having data protection policies and having relevant documentation on how the data is processed. For companies that have more than 250 employees, there’s a need to have documentation of why people’s information is being collected and processed, descriptions of the information that’s held, how long it’s being kept for and descriptions of technical security measures in place.

There is a requirement for a business to obtain consent to process data in some situations. When an organisation is relying on consent to use a person’s information they have to explain that consent is being given and there have to be a positive opt-in.

Access to your Data

Under the GDPR this is being able to charge a for access to personal information is being scrapped and it is going to be made free-of-charge. When someone asks a business for their data, they must stump up the information within one month. Everyone will have the right to get confirmation that an organisation has information about them, access to this information and any other supplementary information.

How to prepare your business for GDPR

To help prepare for the start of GDPR, the ICO has created a 12-step guide. The guide, which is available here, includes steps such as making senior business leaders aware of the regulation, determining which info is held, updating procedures around subject access requests, and what should happen in the event of a data breach.

Still confused or need help creating your website. Have a look at our portfolio or contact us.
You can check out the blog for more related posts.

Wordpress Multi-sites

Basics of WordPress Multi-sites

By | Web and Tec

A logo is not your brand, neither is it your identity. Logo design, Identity design, and branding all have different roles but together they create a perceived image for an organisation. Logos are not just there to look pretty, they serve multiple functions. A logo makes you stand out from the competition.

Read More
Corporate Identity

Corporate Identity

By | Design, Web and Tec

A logo is not your brand, neither is it your identity. Logo design, Identity design, and branding all have different roles but together they create a perceived image for an organisation. Logos are not just there to look pretty, they serve multiple functions. A logo makes you stand out from the competition.

Read More
Logo design

Logo Design

By | Design, Web and Tec

A logo is not your brand, neither is it your identity. Logo design, Identity design, and branding all have different roles but together they create a perceived image for an organisation. Logos are not just there to look pretty, they serve multiple functions. A logo makes you stand out from the competition.

Read More